Case Study – Top Real Estate Broker

Overview

To be successful, business’ need to enhance their online presence and optimize their virtual footprint to compete in today’s digital world. Our team at S9 Digital has over 20 years of combined experience in helping clients successfully design and implement digital solutions ranging from mobile sites and web applications to marketing and operations.

Without a comprehensive marketing strategy in today’s digitally-driven culture, it’s easy to lose ground to competitors. This is even more evident while operating in the highly competitive real estate industry. After our FREE consultation, Kathi Davis, a Seattle east-side based real estate broker realized that in order to stand out in a competitive market she needed the right digital agency to help with:

• Creating a compelling business website that drives traffic and customers.
• Connecting with users across multiple online traffic channels and deliver them to the website.
• Systematically builds meaningful relationships with visitors and turn them into customers.
• Use data to better understand her target customers and optimize her marketing strategies over time.

If a small investment was not made in developing an irresistible online presence, Kathi would miss the opportunity to reach an enormous group of new customers. This could result in a loss of market share and ultimately hurt her brand.

The Market – Real Estate

Real estate is an integral part of the economy of any country. On an average, it accounts for about 11% of the gross domestic profit.

A Seattle east-side based real estate broker was facing challenges in achieving sales due to stiff competition and changes in the economy. The broker soon realized that the old brochure-style website was a passé which needed to change in a hurry. An upgrade to help her promote new properties and break new ground was the need of the hour. The owner also wanted to offer her clients some value-added services that would help them get more takers for their properties.

When Kathi Davis came to S9 Digital, the majority of her new leads came from referrals. Though this is a good situation to be in, however, she wanted to maximize her online presence to attract more visitors to her website. As a strategy to convert more leads into clients, she wanted to position her brokerage as a market leader in residential real estate specializing to both buyers and sellers. She also wanted to offer assistance to her current clients to help them sell faster and maximize their profits thereby building customer loyalty.

Gap Analysis

• To emerge above the competition and design a search engine optimized website.
• To drive more traffic to the website.
• A mobile responsive website.
• A website optimized for lead generation.
• To create a news | insights section.
• A website with social media integration.
• To create SEO optimized landing pages for new property listings.
• To create a comprehensive marketing plan.

S9 Digital Transformation Solutions

• We created a strong web presence so that the site could be easily indexed on search engines. Making her website search-engine friendly was vital to boost local organic SEO and attract new leads.

• We did on page & off page optimization to drive a sizeable traffic to the site as well as achieve top keyword ranking in major search engines. We also expanded the digital footprint by making an impactful presence across major social media.

• We built the platform using a Content Management System (CMS).

• Content is king. Keeping in line with this, we had to create an eco-system such that the content from any blog is efficiently updated on all integrated social media channels like Facebook and Twitter and create as many backlinks as possible to the site. Which is why we also factored in an ongoing backlinking strategy to continually improve rankings.

• With over 60% of traffic coming from a handheld device, it was imperative to make the website perfectly responsive. We built the website in a way to ensure that it renders well across all devices of varying screen sizes.

• We connected her website to the MLS listing service to allow clients to easily search new listings and quickly request a showing with Kathi via the live chatbot.

• We created, developed, and launched a website and a full marketing plan with the following:
  • A contact form linked to an email address created specifically for the property.
  • A fully interactive gallery showcasing all properties.
  • A traditional and interactive marketing plan created specifically to drive qualified leads back to the website.
  • Optimized the website for search results (SEO).

Results

After delivering our Digital Transformation Solutions to the customer, our client is already starting to see the benefits with an 1160% increase in website traffic in only a few weeks since going live.   However, we are just getting started with several marketing campaigns that include Google AdWords and target social media marketing that will drive even more site traffic, in turn, delivering new leads.

Watch YOUR Vision Come to Life

Today’s digital challenges cannot be solved with conventional approaches. The unique blend of our expertise and experience across the world of digital enables us to create products, solutions, and campaigns which truly transform brands and organizations – opening up new possibilities, inspiring audiences, and attracting customers. If you are interested in a digital transformation of your company or organization, then please contact S9 Digital to set up your FREE Consultation.

 

 

To Learn More about Kathi Davis Real Estate or get a FREE home selling or buying consultation please visit her new mobile site KathiDavisRealEstate.com.